C A S E S T U D Y
Driving conversion for a new line of baby focused products.
Social Media
Webinars
Community
T H E S T O R Y
Revolutionizing clothing
Hennes & Mauritz AB (H&M) is a Swedish multinational clothing company headquartered in Stockholm. Its focus is fast-fashion clothing for men, women, teenagers, and children.
T H E G O A L
The goal of this campaign is to drive conversion for H&M’s newly introduced line of clothing for babies.
O U R S O L U T I O N
Rolling out new products
In order to drive traffic and conversion for H&M’s new baby clothing line, theAsianparent team has come up with the following solutions:
First, the team will be taking advantage of theAsianparent’s in-app shopping list feature wherein H&M’s baby clothing products will be listed and attached with links to their eCommerce sites.
Second, the team will be offering exclusive rewards and discounts for VIP Parents and regular theAsianparent app users.
Third, get VIP parents to come up with honest reviews of H&M’s products and start conversations about the brand.
Lastly, theAsianparent’s content expertise will be used by introducing the line of products through an article. To make sure the campaigns get maximum reach, social media and in-app push notifications will be leveraged by the team.
T H E R E S U L T S
Testing our solutions
After assessing the implementation of our solutions, it proved to be quite successful.
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11,344 page views
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261k social media reach, 17.7k engagement
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100k impressions with 0.14% CTR
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362k PN blast size, 9.5k clicks
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705 reward redeems
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231 shopping list visits, 124 clicks
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VIP 61k social media reach +2.5k engagement